Category: Writing

LinkedIn Articles

You can connect with me on LinkedIn here: https://www.linkedin.com/in/epughlearning/ One of the articles I posted on the social media networking site involved the pay rate for massage therapists at chiropractic offices and why they weren’t likely to get raises anytime soon. I have also written about why massage therapists need to step up and volunteer […]

Client Lead Generation Tool: Top 50 Touch Tips for Couples

in 2014 I created my second lead generation tool. This ebook had 50 of my top touch tips for couples. Over the years I have learned that many partners want to help their loved ones with aches and pains. After teaching private workshops, as well as being a professional massage educator, I put together my […]

Client Lead Generation Tool: Free Headache Guide

After years of specializing in helping people who suffered from headaches, I put together a printable pdf guide. The business purpose of the guide was to generate leads through my website. It was successful and helped establish me as a headache expert. The social responsibility purpose of the guide was to offer free accessible information […]

Technical Writing: Employee Handbook

Massage therapy is an interesting profession. An employee handbook often needs to cover many situations due to the sensitive and intimate nature of legitimate therapeutic massage. Additionally, I wanted to ensure that expectations were clear when it came to treating every client with dignity and respect. Click “download” below to view the file.

Job History: Advertising Agency

I graduated from Full Sail in 2000 with a degree in digital media and animation. This lead to a position as a paid intern with an advertising agency in my hometown of Sarasota. I worked with an Addy-award-winning team. Our biggest account at the time was Arthur Anderson. Under the direction of our art director, […]

Job History: Electronic Health Records, Physician Dictation Software

In 2003 I left the publishing company to work for a small electronic health records company. They were using Dragon Dictate, then a very big deal, paired with customized templates in a software program that saved physicians thousands of dollars on transcription by allowing them to talk directly into their chart notes. The owners saw […]

My Years in Publishing

I remember working for the publishing company vividly. My main charge was an older man named Tom. Tom was the sales manager for our magazine and had a long history as a top performer. He was, however, not so good with computers. “Come show me how to send an email,” was a daily occurrence. Tom […]

E-Learning Projects for Massage Therapists: It Came from the Breakroom Part 1

Project: It Came from the Breakroom Part 1Format: E-LearningSoftware: Storyline Articulate 360, HMTL5, Flash Features: Multiple Characters, Text Dialogue Exchange, Multiple Choice Interaction, Drag-and-Drop Matching, Check List Interaction, Hot Spots, Sounds, Layers, and Motion Paths Scenario: This story-based mini-course is designed to build empathy and awareness of body shame in potential massage clients. A new […]

E-Learning Projects for Massage Therapists: School Online Schedule

Project: How to Find the Online Class CalendarFormat: E-LearningSoftware: Storyline Articulate 360, HMTL5, Flash Features: Drag-and-Drop Order, Multiple Choice, Video, Audio, Screen Capture Scenario: This project was designed to reduce the workload of an education director at a massage therapy school by teaching students how to access the resources available to them. The idea was […]

E-Learning Projects for Massage Therapists: Intro to Red Flags

Project: Introduction to Red Flags for Massage Therapists Format: E-LearningSoftware: Storyline Articulate 360, HMTL5, Flash Features: Multiple Characters, Text Dialogue Exchange, Multiple Choice Interaction, Drag-and-Drop Matching, Check List Interaction Scenario: This story-based mini-course is designed for massage therapists to receive an introduction to the concept of red flags. The learner guides Carla (a massage therapist) […]