Job History: Advertising Agency

I graduated from Full Sail in 2000 with a degree in digital media and animation. This lead to a position as a paid intern with an advertising agency in my hometown of Sarasota.

I worked with an Addy-award-winning team. Our biggest account at the time was Arthur Anderson. Under the direction of our art director, I researched, sourced stock imagery, wrangled file storage and management, designed newspaper ads, negotiated with magazines, proofread and edited, and designed websites.

A more lucrative position with steady full-time hours opened up at a publishing company and I moved on.

Job History: Electronic Health Records, Physician Dictation Software

In 2003 I left the publishing company to work for a small electronic health records company.

They were using Dragon Dictate, then a very big deal, paired with customized templates in a software program that saved physicians thousands of dollars on transcription by allowing them to talk directly into their chart notes.

The owners saw I had a knack for working with the physicians and soon allowed to offer support. Then, training. Soon I was remotely installing software and chatting with licensed physicians all over the country. I customized templates, solved problems, and got teams up and running.

I noticed that the same problems would come up regardless of specialty. At the time we had a very thin manual that was text-heavy. I had a background in writing and design so I decided to give it a go.

I worked between phone calls. Within a few weeks, I had rewritten our user manual. It was a comprehensive document with illustrated step-by-step directions.

The new manual was accepted and distributed to all new clients. As I had hoped, some common frustrations were reduced. This lead to me updating the manual for each of our releases and updates.

I worked with them for a while and enjoyed the combination of creativity and analytical problem-solving skills. Soon, though, I graduated from massage school and embarked on a career that was more lucrative.

My Years in Publishing

I remember working for the publishing company vividly.

My main charge was an older man named Tom. Tom was the sales manager for our magazine and had a long history as a top performer. He was, however, not so good with computers. “Come show me how to send an email,” was a daily occurrence.

Tom did most things the old fashioned way. Tom would prepare a quote long-hand then I would type it up. He had a fondness for highlighters. He would painstakingly color-code each of his quotes. His strong handwriting would indicate the difference between a third of a page or a quarter. The discount would improve as the client committed to more months.

This took him a long time. I realized that the quotes were repetitive. They required him to write out the same information over and over. He seemed to enjoy it, and the never-ending supply of colored highlighters that came with the gig, but I wanted to improve the efficiency.

I had designed several webpages over the previous years. I designed a simple web form with drop-down boxes. The form was in the exact format of his quotes and, to my surprise, he used it successfully. Tom would visit the website, fill it out, click submit, and an email would appear in my inbox.

Our media kits were beautiful. Clients spent a lot of money advertising. Our quotes were printed on letterhead, a bright red EE logo at the top left of the page. Each quote took five sheets of paper. One cover letter followed by four scenarios. A new client would receive their first quote in print with the folder that contained the media kit. Follow-up quotes were faxed.

I printed a LOT. In fact, I was the only person on the floor to have my very own laser printer. I thought it was silly that we were wasting so much paper printing things that were going to be faxed on a black and white machine. Yes, the initial quotes were mailed, but subsequent quotes were sent over the telephone wires.

I was able to reduce the amount of space that the quotes took up. Five pages became two.

By reducing the number of pages used our letterhead expenses were lowered. Our laser printer costs were reduced. This was 2002: each page that got faxed took time and money. Long-distance phone calls and faxes were still a big deal. The one shared fax machine saw heavy usage and no one wanted to see me coming.

I was able to reduce my own workload so much that I ended up assisting in almost every other department. I already helped editorial for my magazine and began helping others as well. I transcribed interviews with subject matter experts and our editors. I proof-read annual buyers guides. I put together media kits.

The IT department started letting me work on data. I started taking over statistical analysis of reader surveys that would come in for each magazine several times a year. I would import that answers into an Excel spreadsheet and find the trends. I sent reports to the various editorial teams.

The web team used me for a variety of tasks as did the graphics department. I got to know many of my coworkers and am still friends with several of them to this day.

I enjoyed working in Nokomis with that group of people. Sadly, after September 11, 2001, the publishing industry was impacted. I was reduced to part-time hours.

I was hired full-time by a voice dictation software used by physicians and said goodbye to my friends at Nelson.

Interactive Learning Tools for Massage Therapy Students: Crosswords for Neuromuscular

Project: A Series of Interactive Crossword Puzzles for Neuromuscular Massage Therapists
Format: E-Learning

Scenario: Interactive crossword puzzles created for assisting massage students to learn neuromuscular therapy concepts.

View Here:

E-Learning Projects for Massage Therapists: It Came from the Breakroom Part 1

Project: It Came from the Breakroom Part 1
Format: E-Learning
Software: Storyline Articulate 360, HMTL5, Flash
Features: Multiple Characters, Text Dialogue Exchange, Multiple Choice Interaction, Drag-and-Drop Matching, Check List Interaction, Hot Spots, Sounds, Layers, and Motion Paths

Scenario: This story-based mini-course is designed to build empathy and awareness of body shame in potential massage clients. A new client, nervous, overhears part of a conversation between two employees in the breakroom.

As a massage therapy instructor I often have conversations with local employers. Something that new therapists often lack is a situational awareness of what they say, how it comes off to others, and how far their voice will carry. I got this!

This training module starts by establishing that a client is nervous about getting a massage. We see the thoughts from the client’s perspective for each step of the process.

When the client arrives at the location she is greeted at the door. And, like many clients, she needs to use the bathroom before her massage.

The learner has several doorways to click in the hallway setting.

The first doorway leads to a luxurious facial room. The learner is informed that the client has been looking for a regular skin care person and is willing to invest money in a routine. That is, if all goes well today.

The second doorway leads to a managerial office.

The third doorway leads to the restroom. The client is pleased with how clean it is and starts to relax.

On the way back is when the trouble begins.

A group of massage therapists are standing in the breakroom having a conversation. It has nothing to do with the client at all.

The scene shows the colleagues and what each says. It’s innocuous conversation. It’s a little too loud.

Then we see the client’s side of the door. The client, hypersensitive and anxious already, overhears key words and assumes the worst.

This happens several times and after the last interaction, she’s done. Her feelings are hurt and she decides to leave.

Few massage training courses (to my knowledge) address the client’s chain of thought and their experience. What could be more important?

This type of interaction is critical to witness from a client’s perspective. Therapists who talk too much in the breakroom often become defensive and irritable when confronted in the moment. This type of training helps them make the connection that anything that’s said could be taken the wrong way and lose a massage client for good. It’s not a matter of being right or wrong or spending your break how you want to.

The goal is to provide the best client experience possible.

Employees, who often understand that repeat clients mean more reliable work, and better tips help them make their rent, need to understand the “why” behind the rules and regulations. Once they connect the knowledge to their paycheck and their human values, they’ll start to comply.

E-Learning Projects for Massage Therapists: School Online Schedule

Project: How to Find the Online Class Calendar
Format: E-Learning
Software: Storyline Articulate 360, HMTL5, Flash
Features: Drag-and-Drop Order, Multiple Choice, Video, Audio, Screen Capture

Scenario: This project was designed to reduce the workload of an education director at a massage therapy school by teaching students how to access the resources available to them. The idea was that this would eliminate lower-level requests.

Many students during the COVID-19 pandemic had to quickly learn how to use technology. The diverse nature of the student body has an equally diverse range of access to, knowledge of, and confidence with Internet-based applications.

I took a video of the step-by-step process for logging in and navigating through the pages to find the schedule using a PC. Additionally, I included a video on utilizing the search feature. These were narrated and accompanied by text on the video screen. Some areas were zoomed-in.

This was adapted for the mobile version of the school’s website as well. The majority of the steps were the same, however the access is through a slightly different menu.

Short, interactive knowledge-checks were sprinkled throughout to ensure that students were understanding the more important steps and not just fast-forwarding through the slides and videos.

Due to the rapid conversion to online learning and then back to in-person learning, this project has not been reviewed or implemented. Resources have not allowed it. I’m okay with that as it was an excellent learning experience and allowed me to push my Storyline 360 skills.

E-Learning Projects for Massage Therapists: Intro to Red Flags

Project: Introduction to Red Flags for Massage Therapists
Format: E-Learning
Software: Storyline Articulate 360, HMTL5, Flash
Features: Multiple Characters, Text Dialogue Exchange, Multiple Choice Interaction, Drag-and-Drop Matching, Check List Interaction

Scenario: This story-based mini-course is designed for massage therapists to receive an introduction to the concept of red flags. The learner guides Carla (a massage therapist) who has received disturbing texts, through interaction with her mentor.

Massage therapists are commonly faced with inappropriate requests. It’s gotten far worse over the past three years. One reason is that commonly used review sites and advertising spaces for illegal services were shut down. Clients seeking those extras now have to contact many legitimate therapists before finding one.

Carla is asked questions by her mentor. The learner gets to choose one of three responses. One is clearly incorrect. One is correct however it is not professional or work-appropriate. One is correct and professionally states the concern.

This models an interaction that will rarely be seen by a third party. Most mentor or manager/employee conversations are private. This gives therapists a way to state their concerns and compare two different ways of doing so with guided feedback for each of the incorrect options.

Additionally the language modeled here helps the therapist learn to de-personalize the experience of dealing with a difficult client. Every therapist will have to interact with a questionable client during their career. Practicing prior to being in the situation for real is valuable.

The unit wraps up with Carla and mentor discussing self-care what to do if the distress is ongoing. (Seek professional counseling.)

Quizlet Class: Free Resources for Neuromuscular Therapists

One of my strengths is that I can adapt to almost any software or application quickly. This allows me to provide educational materials that are accessible to a particular population, without adding financial burden onto the facility.

Quizlet is a fantastic program that I highly recommend. It allows students to practice spaced repetition using a variety of engaging formats. Practicing recall is one of the best ways students can prepare for actual tests.

While making flashcards is more effective, very few students carry around stacks of index cards. All of them carry around their phone.

Video Editing Project: Lyric Video

Project: Video for The Quarantined “Nemesis Friend of Mine” from the EP “Aversion to Normalcy”
Software: Adobe Premier, Adobe Photoshop

Sean Martin – Guitar/Vocals
Jeremy Hicks-Kachik- Guitars
Alex Diaz- Bass
Steven Nieves-Colon- Drums
Mixed and Mastered By Sean Martin
Visual Design E Pugh

I worked with the producer of Nemesis (Friend of Mine) to create a lyric video and album art.

Software: Adobe Creative Cloud especially Premier Pro

Consulted with client

Performed needs analysis

Storyboarded video

Sourced imagery

Edited content

Added lyrics synced up to audio

Make changes based on client feedback

Published the project to match the release date of the song

Created graphics to promote the release