Zeth Pugh, MEd, MS, BS, CMBE, LMT

Freelance Instructional Design & Leadership Consultant 

My area of expertise is massage therapy and bodywork business and education. 

941-321-5311 please text / [email protected]

Zeth holds a Master’s in Instructional Design, a second Master’s in Leadership, and a Bachelor’s in Healthcare Management. She is currently a doctoral student at USF in Educational Program Design: Innovation and Creativity. 

Services I offer updated for Summer 2022:

Massage and Bodywork School Consulting

Assistance with curriculum, instructional design, teacher training, in-service, change management, communication, and leadership. 

• Learn how to communicate changes to your team more effectively.
• Learn how to create relationships with staff and students.
• Improve your formative and summative assessments. 
• Clarify your instructional goals and methods. 
• Integrate lessons learned from staffing and training challenges. 
• Improve your interviewing, hiring, counseling, and firing skills. 
• Create a culture that feels more inclusive and innovative. 
• Identify weaknesses in your school’s strategy or its implementation.
• Learn how to use improvisation and role-play to enforce clinical and professional skills. 

Spa/Salon Consulting

Assistance with management and leadership practices, organizational strategy, customer retention, training programs, and communication.

• Provide better onboarding experiences for your employees.
• Streamline your printed forms, job aids, and checklists. 
• Learn to guide your team through role-playing difficult scenarios. 
• Improve your policies and procedures. 
• Help your lead therapists to grow into leadership roles as trainers and coaches. 
• Help your front staff communicate more clearly with your back office team.
• Identify weaknesses between your policies and implementation.
• Learn how to evaluate the effectiveness of marketing campaigns, training programs, and more. 
• Improve manager’s skills in interviewing, counseling, training, and firing. 
• Improve owner’s skills in delegating tasks, hiring consultants, and achieving better work-life balance.
• Create formal documents such as SWOT analysis, business plans, organizational mission statements, and more.

CEs for Hands-on Touch Professionals Consulting

Turn your expertise into a formal educational program. 

Solo-preneur Consulting

Individualized help with strategy, marketing, customer relationship, and more. Coaches can get help with program design, retreat planning, and more.

Facilitation of Instruction

Need help covering a virtual course? I have experience teaching entry-level massage topics business courses for massage therapists, study skills and student success, anatomy & physiology, pathology, ethics, prevention of medical errors, and trauma-informed touch. I can also offer one-on-one and small-group study sessions. 

Need a custom presentation? I can help you supplement your faculty and instructional staff. 

Custom Digital Portraits

Celebrate an achievement or milestone by having a custom portrait created.