Category: Massage Therapy

Several Ways Massage Educators Can Utilize Available Images

As a massage educator, I am always looking for experiences to help my learners grasp complicated anatomical concepts. An understanding of the anatomy and physiology of the body is essential to applying safe and effective hands-on clinical skills. Many massage teachers may feel overwhelmed when they cannot find an image that fits what is in […]

Educator Credentials: AFMTE Certified Massage and Bodywork Educator

The Alliance for Massage Therapy Education is one of the most important organizations in my profession. I truly believe that the best way to uplift the massage community is to better prepare massage educators to effectively influence the upcoming generations of students. I joined as a teacher member. Then I voluntarily began the portfolio and […]

Spa Marketing: Lakewood Ranch Medical Massage

I have a friend who is a chiropractor with a digital (very low radiation) x-ray machine. He allowed me to take several fun xrays for marketing. One year I had a large booth at a convention called Tattoo Fest. I was able to hire other therapists to work the booth with me. (No way I […]

Spa Advertising: Mad Science Massage

The advertisement above is one of several I designed for placements in local media. The following steam-punk themed images were used as part of a health communication and consumer education campaign:

Volunteering: An Evening for Healthy Start

One of the ways that I would give back to the community as a massage therapy was to take my massage chair to events and give 100% of the tips to the event. It was a great way to meet people who were involved in nonprofit work and in serving the community. Additionally, I helped […]

Client Lead Generation Tool: Top 50 Touch Tips for Couples

in 2014 I created my second lead generation tool. This ebook had 50 of my top touch tips for couples. Over the years I have learned that many partners want to help their loved ones with aches and pains. After teaching private workshops, as well as being a professional massage educator, I put together my […]

Client Lead Generation Tool: Free Headache Guide

After years of specializing in helping people who suffered from headaches, I put together a printable pdf guide. The business purpose of the guide was to generate leads through my website. It was successful and helped establish me as a headache expert. The social responsibility purpose of the guide was to offer free accessible information […]

Event Coordination: Guest Speaker Workshop

One of the ways I grew my massage therapy practice was by promoting valuable resources to my clients and collaborating with other professionals. Shana Rosenthal is a local expert in helping people overcome their inner obstacles. This type of event required networking and building rapport with an allied healthcare professional. We negotiated on date and […]

Adjust Your Life + Medical Massage

I love collaboration. In 2013 When I found a new space to rent from a chiropractor in Lakewood Ranch, I was excited! We both belonged to the same networking group (SWAT: Successful Women Aligning Together) and had lunched together many times. Press releases and networking garnered the attention of the local paper. Additionally, we held […]

My First Massage Office Makeover

In 2004 I received my licensure as a massage therapist in the state of Florida. Once I built up enough business I rented my first office. It was a long narrow space in the back of an office complex. I was faced with a utility access box and fluorescent lighting. When I first moved in […]

Technical Writing: Employee Handbook

Massage therapy is an interesting profession. An employee handbook often needs to cover many situations due to the sensitive and intimate nature of legitimate therapeutic massage. Additionally, I wanted to ensure that expectations were clear when it came to treating every client with dignity and respect. Click “download” below to view the file.

E-Learning Projects for Massage Therapists: It Came from the Breakroom Part 1

Project: It Came from the Breakroom Part 1Format: E-LearningSoftware: Storyline Articulate 360, HMTL5, Flash Features: Multiple Characters, Text Dialogue Exchange, Multiple Choice Interaction, Drag-and-Drop Matching, Check List Interaction, Hot Spots, Sounds, Layers, and Motion Paths Scenario: This story-based mini-course is designed to build empathy and awareness of body shame in potential massage clients. A new […]

E-Learning Projects for Massage Therapists: School Online Schedule

Project: How to Find the Online Class CalendarFormat: E-LearningSoftware: Storyline Articulate 360, HMTL5, Flash Features: Drag-and-Drop Order, Multiple Choice, Video, Audio, Screen Capture Scenario: This project was designed to reduce the workload of an education director at a massage therapy school by teaching students how to access the resources available to them. The idea was […]

E-Learning Projects for Massage Therapists: Intro to Red Flags

Project: Introduction to Red Flags for Massage Therapists Format: E-LearningSoftware: Storyline Articulate 360, HMTL5, Flash Features: Multiple Characters, Text Dialogue Exchange, Multiple Choice Interaction, Drag-and-Drop Matching, Check List Interaction Scenario: This story-based mini-course is designed for massage therapists to receive an introduction to the concept of red flags. The learner guides Carla (a massage therapist) […]

Quizlet Class: Free Resources for Neuromuscular Therapists

One of my strengths is that I can adapt to almost any software or application quickly. This allows me to provide educational materials that are accessible to a particular population, without adding financial burden onto the facility. Quizlet is a fantastic program that I highly recommend. It allows students to practice spaced repetition using a […]