I have a friend who is a chiropractor with a digital (very low radiation) x-ray machine. He allowed me to take several fun xrays for marketing. One year I had a large booth at a convention called Tattoo Fest. I was able to hire other therapists to work the booth with me. (No way I […]
The advertisement above is one of several I designed for placements in local media. The following steam-punk themed images were used as part of a health communication and consumer education campaign:
I have always believed that the skills I have learned can be applied to other areas of life. I was a theater kid in high school. I noticed many of my networking groups had professionals who couldn’t speak loud enough. I created a seminar that helped business people learn how to be heard.
in 2014 I created my second lead generation tool. This ebook had 50 of my top touch tips for couples. Over the years I have learned that many partners want to help their loved ones with aches and pains. After teaching private workshops, as well as being a professional massage educator, I put together my […]
After years of specializing in helping people who suffered from headaches, I put together a printable pdf guide. The business purpose of the guide was to generate leads through my website. It was successful and helped establish me as a headache expert. The social responsibility purpose of the guide was to offer free accessible information […]
One of the ways I grew my massage therapy practice was by promoting valuable resources to my clients and collaborating with other professionals. Shana Rosenthal is a local expert in helping people overcome their inner obstacles. This type of event required networking and building rapport with an allied healthcare professional. We negotiated on date and […]
Massage therapy is an interesting profession. An employee handbook often needs to cover many situations due to the sensitive and intimate nature of legitimate therapeutic massage. Additionally, I wanted to ensure that expectations were clear when it came to treating every client with dignity and respect. Click “download” below to view the file.
I graduated from Full Sail in 2000 with a degree in digital media and animation. This lead to a position as a paid intern with an advertising agency in my hometown of Sarasota. I worked with an Addy-award-winning team. Our biggest account at the time was Arthur Anderson. Under the direction of our art director, […]
In 2003 I left the publishing company to work for a small electronic health records company. They were using Dragon Dictate, then a very big deal, paired with customized templates in a software program that saved physicians thousands of dollars on transcription by allowing them to talk directly into their chart notes. The owners saw […]
I remember working for the publishing company vividly. My main charge was an older man named Tom. Tom was the sales manager for our magazine and had a long history as a top performer. He was, however, not so good with computers. “Come show me how to send an email,” was a daily occurrence. Tom […]
Project: Introduction to Red Flags for Massage Therapists Format: E-LearningSoftware: Storyline Articulate 360, HMTL5, Flash Features: Multiple Characters, Text Dialogue Exchange, Multiple Choice Interaction, Drag-and-Drop Matching, Check List Interaction Scenario: This story-based mini-course is designed for massage therapists to receive an introduction to the concept of red flags. The learner guides Carla (a massage therapist) […]